Short Courses

On-camera media and comms training for Individuals and corporate training 

Learning assumed to be in place:

All individuals can apply – no experience needed.

The credit value is based on the assumption that people starting to learn towards this unit standard 
are already competent in: 
Reading and writing at NQF level 5 
Computer literate at NQF level 4 
The production processes 
Duration 3 Day Workshop: 
Saturdays 10am -1pm 

∙Brief introduction of the importance of media training
∙Overview of the session goals and objectives

II. Understanding the Media Landscape​
A. Overview of Media Types
∙Print media
∙Broadcast media
∙Online and social media
B. Identifying Key Media Outlets
C. Understanding Journalists and Their Motivations​

III. Crafting Your Message​
A. Defining Key Messages
∙Identifying core messages
∙Tailoring messages for different media outlets
B. Message Delivery Techniques
∙Clarity and simplicity
∙Storytelling techniques
∙Using anecdotes and examples

IV. Developing Effective Communication Skills​
A. Verbal Communication
∙Tone of voice
∙Pace and articulation
∙Eliminating filler words

B. Nonverbal Communication
∙Body language
∙Facial expressions
∙Gestures and posture

V. Handling Media Interviews​
A. Different Types of Interviews
∙One-on-one interviews
∙Panel interviews
∙Remote interviews (via video conferencing)
B. Bridging Techniques
∙Redirecting to key messages
∙Handling difficult or unexpected questions
∙C. Practice Interview Scenarios

VI. Managing Crisis Communication​
A. Identifying Potential Crises
B. Developing Crisis Communication Strategies
C. Addressing Tough Questions During Crises​

VII. Practical Exercises​
A. Mock Interviews
∙On-camera interviews for practice
∙Feedback and improvement sessions
B. Message Refinement Activities
∙Message testing and adjustment
∙Group discussions and critiques

VIII. Technology and Remote Communication​
A. Video Conferencing Etiquette
B. Troubleshooting Technical Issues
C. Maintaining Engagement in Virtual Settings​

IX. Personalized Feedback and Improvement​
A. Individualized Feedback
B. Goal Setting for Continued Improvement​

VIII. Technology and Remote Communication​
A. Video Conferencing Etiquette

25 delegates pax ( Subject to quotation excl Material) 
Per delegate R 4000

Programme Enquire

Image module

Finance your Studies

Do you want to invest in your future self but do not have the funding available upfront? We’ve got you covered. Financing makes education more affordable by spreading the payments over a longer term. Star Quality Creative Arts College has partnered with Student Hero to help our applicants to learn about, apply, and qualify for study funding, from multiple funding providers, from a single platform, and at zero cost to you. Student Hero is South Africa’s largest student finance facilitation service, an initiative aimed at helping students be their future selves sooner.

Learn about or apply for student finance:


Connect to Student Hero on WhatsApp:

WhatsApp Us