Class
Introduction
∙Brief introduction of the importance of media training
∙Overview of the session goals and objectives
II. Understanding the Media Landscape
A. Overview of Media Types
∙Print media
∙Broadcast media
∙Online and social media
B. Identifying Key Media Outlets
C. Understanding Journalists and Their Motivations
III. Crafting Your Message
A. Defining Key Messages
∙Identifying core messages
∙Tailoring messages for different media outlets
B. Message Delivery Techniques
∙Clarity and simplicity
∙Storytelling techniques
∙Using anecdotes and examples
IV. Developing Effective Communication Skills
A. Verbal Communication
∙Tone of voice
∙Pace and articulation
∙Eliminating filler words
B. Nonverbal Communication
∙Body language
∙Facial expressions
∙Gestures and posture
V. Handling Media Interviews
A. Different Types of Interviews
∙One-on-one interviews
∙Panel interviews
∙Remote interviews (via video conferencing)
B. Bridging Techniques
∙Redirecting to key messages
∙Handling difficult or unexpected questions
∙C. Practice Interview Scenarios
VI. Managing Crisis Communication
A. Identifying Potential Crises
B. Developing Crisis Communication Strategies
C. Addressing Tough Questions During Crises
VII. Practical Exercises
A. Mock Interviews
∙On-camera interviews for practice
∙Feedback and improvement sessions
B. Message Refinement Activities
∙Message testing and adjustment
∙Group discussions and critiques
VIII. Technology and Remote Communication
A. Video Conferencing Etiquette
B. Troubleshooting Technical Issues
C. Maintaining Engagement in Virtual Settings
IX. Personalized Feedback and Improvement
A. Individualized Feedback
B. Goal Setting for Continued Improvement
VIII. Technology and Remote Communication
A. Video Conferencing Etiquette
∙25 delegates pax ( Subject to quotation excl Material)
∙Per delegate R 4000
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